Salesforce Channel to accelerate sales of auto parts

High-growth Brazilian companies benefit from solutions that cater to companies of all sizes and industries

Salesforce, the world’s No. 1 CRM and fastest growing company among the top 5 corporate software companies, today announced that the Parts Channel, the online marketplace specializing in automotive and industrial parts, has embraced the Salesforce customer success platform for Bring differentials in the relationship with customers and accelerate the sale of auto parts.

Founded in 2012, the Piece Channel registered in 2016 a turnover of R $ 6 million and an average monthly expansion rate of 16%. To reach such numbers, the company has focused on digital transformation and data integration of all its areas as a way to guarantee an excellent customer service. “We see good service and user experience as key components for sustainable growth in the niche where we operate,” explains Vinícius Dias, CEO of Canal da Part.

Salesforce Sales Cloud and Service Cloud solutions were implemented in the area of end customer service – the buyer of parts – and service to users who are product sellers, as well as B2B Marketing Automation strategies through Pardot in the department of Digital marketing.

Today, all areas of the company are integrated with Salesforce, and many of the sales and service processes are structured and integrated with other corporate processes.

Because the company is digital, salespeople use the Mobile Salesforce1 tool on their smartphone to access all customer data. With the information in hand, they can make strategic decisions at the time of sale.

“We now have an NPS (Net-Promoted-Score) rate above 80%, giving the Party Channel an excellence service status. This brings us a recurrence growth in sales of more than 15% a month for more than 28 months, “celebrates Vinícius.

Trend – Entrepreneurs and managers of high growth companies have several goals in common, such as winning customers, retaining and engaging these clients and increasing the productivity of marketing, sales and service teams. And all this while trying to compete with larger companies with more resources and experience.

Mauricio Prado, president of Salesforce Brazil, points out that investing in technology to improve relationships with customers, employees and partners is a big trend among successful small businesses. “We have done research with more than 3,800 leading small businesses in their segments around the world and they plan, for example, to extend the use of mobile chat by more than 52% in the next 12 to 18 months, and increase usage Of mobile sales applications by 140% in up to 2 years. ”

To enable digital transformation projects, companies of all sizes rely on a growing number of Salesforce certified professionals, encouraged by programs such as the Salesforce Proficiency Pack for Administrators, which empowers and encourages the certification process.

Training – Salesforce Proficiency Pack for Administrators is a program for professionals interested in getting ready to earn a Salesforce Administrator certification. With a promotional cost in the months of June and July of US $ 400 and a duration of 45 days, the student is entitled to use interactive e-learning modules, exercises, telephone English orientation with instructors on a weekly basis and a guide to Salesforce Administrator certification , Plus the free content of Trailhead, the fun way to learn about Salesforce. This edition of the program covers the entire Latin American continent, and eligible applicants receive a voucher valued at $ 200 to take the certification exam. To apply, subscribe to